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Help us create a winter to remember in Downtown Grand Rapids
Each winter, Downtown Grand Rapids transforms into a bright, art-filled wonderland during the World of Winter Festival, a two-month celebration.
Now recognized as America’s largest winter festival, World of Winter draws more than 2.3 million visitors to experience 120+ art installations, events and performances.
Your sponsorship helps bring this to life.
Sponsoring World of Winter connects your brand to one of the most visible, events in Michigan.
From large-scale art installations and family-friendly programming to national press coverage and record-breaking attendance, the festival creates opportunities for sponsors to reach new audiences while helping make Grand Rapids a true four-season city.
🌆 Massive Reach
Over 2.3 million visitors and 150K+ social followers engage with the festival each year.
🎨 Creative Collaboration
Support public art, diverse programming and inclusive Downtown experiences.
💙 Community Impact
$38 million in estimated economic impact and 300+ local jobs supported.
Whether you’re a neighborhood business or a national brand, there’s a sponsorship level that fits your goals and impact.
Level | Starting at | Highlights |
❄️ Glitter | $750 | Logo on website + promo materials |
🌨️ Snowflake | $2,500 | On-site signage + VIP event passes |
🧊 Crystal | $5,000 | Reserved space + media shoutouts |
🏔️ Glacier | $15,000 | Custom experiences + ice sculpture |
🌪️ Blizzard | $25,000 | Premium exposure + multiple events |
🏆 Avalanche | $50,000 | Top-tier visibility + full festival partnership |
World of Winter brings art, visitors, and big economic benefits to Downtown Grand Rapids. Here’s a snapshot of our impact from the 2025 festival.
Be part of World of Winter 2026 by becoming a Sponsor. Click the button to learn more about how to get involved.
Let’s make something amazing happen this winter. Get in touch to explore sponsorship opportunities, discuss ideas, or request the full partnership deck.
Or reach out directly to our Partnerships Team: info@downtowngr.org
