We’re already gearing up for January 8 through February 28, 2027 and we want you to be part of it.
Each winter, Downtown Grand Rapids transforms into a bright, art-filled wonderland during the World of Winter Festival, a two-month celebration.
Now recognized as America’s largest winter festival, World of Winter draws more than 2.3 million visitors to experience 120+ art installations, events and performances.
Your sponsorship helps bring this to life.
World of Winter has grown into one of America’s largest winter festivals, drawing millions to Downtown Grand Rapids with vibrant art, interactive experiences and community celebration.
Partnering with the festival gives your organization:
🌆 Massive Reach
Over 2.3 million visitors and 150K+ social followers engage with the festival each year.
🎨 Creative Collaboration
Support innovative art, inclusive programming and experiences that bring people outdoors in winter.
💙 Community Impact
$38 million in estimated economic impact and 300+ local jobs supported in 2025.
Whether you’re a neighborhood business or a national brand, there’s a sponsorship level that fits your goals and impact.
Level | Starting at | Highlights |
❄️ Glitter | $750 | Logo on website + promo materials |
🌨️ Snowflake | $2,500 | On-site signage + VIP event passes |
🧊 Crystal | $5,000 | Reserved space + media shoutouts |
🏔️ Glacier | $15,000 | Custom experiences + ice sculpture |
🌪️ Blizzard | $25,000 | Premium exposure + multiple events |
🏆 Avalanche | $50,000 | Top-tier visibility + full festival partnership |
A snapshot of the festival’s impact:
Visitors in 2025
Est. economic impact
Art installations & events
Thanks to our partners, your support fuels creative winter experiences in Downtown Grand Rapids.
We’d love to explore how your brand can make an impact at World of Winter 2027.
Or reach out directly to our Partnerships Team:
info@downtowngr.org
